Chapter 14:

In reading through these different case studies, it is interesting to see how there are many similarities in the development process. Yet, there are also so many differences depending on the objective and audience of the product. I found it interesting in this particular case study of the Nauticus Ship Building Company, the target audience was diversity and short attention spans. This stood out to me, due to the fact that these are not the normal target audience one is use to seeing. For this company, and this museum kiosk, I think it was a well thought-out idea to target those specific audiences. It was a very intruiquite chapter and I'm excited to hear more about it in class.

Chapter 11

This chapter was a case study of the Corporate Website, T. Rowe Price I thought it was interesting to learn more about the basic categories of websites as well as the types of commercial websites.

The 5 basic categories of websites are:
1) Personal
2) Educational
3) Governmental
4) Entertainment
5) Commercial

The types of commercial websites are:
Transactional: Order merchandise and perform trasactions
Consumer: Promotional, highly visual, but does not offer much information
Marcom: Marketing communication, lots of information about a company
Content: Extensive information on a product

Chapter 5

My favorite line from this chapter in the text was this sentence: "It is essential for writers to present their ideas effectively on paper so that clients and production team members can visualize their ideas."

This chapter was important to read before writing the script. It was great to get an idea of the many different types of scripts and ways they can be written. I was also interested to find that there is actual scripting software.  Although, like the text said, that software is not essential to actually writing a script, although some people swear by them.
I appreciated the tips in this chapter to writing a script. I'm sure to use this as a tool in helping me as I write my own.